Tag: volvo

Less is more…

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Let’s talk about minimalism in the auto industry. Decades ago auto manufacturers competed not only for the best exterior design or performance, they also compete for interior design, practicality and who could give more information.

The cockpit used to resemble those in airplanes, the more buttons, dials, gauges the better. Some specialty companies only built quality gauges and precision instruments for high-end manufacturers.

2009 Volvo C30 dashboard
2009 Volvo C30 waterfall console

I remember that more buttons mean more features. Nowadays with technology evolving everything is turning more minimalistic, the concept of less means more is taking the car industry by storm.

Maybe driven by tech companies entering the auto space or maybe because of a more straightforward approach for less distracting driving.

2022 Volvo XC90

The clean design, fewer dials, gauges and buttons mean more room for storage; a center screen controls everything. A less distracted driver has been born but, simultaneously, more dependent on technology.

Some manufacturers are rethinking the way a proper steering wheel should be. At what point surrendering all the control to a screen is going to be the norm?

Electrify Expo Impressions

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Guest speakers and industry professionals make their presentations on stage

Last year the biggest expo for electric vehicles was host in November at Circuit of the Americas, in Austin, TX.

It was a fantastic display of new vehicles by different manufacturers, like candy for car enthusiast, you were able to find all the latest models and even drive some of them.

I was lucky enough to visit the expo pre COVID back in 2019 and let me tell you all, it’s been a huge improvement. Ay that time I was able to spot a Rivian actually the truck and the suv version.

Volvo C40 Recharge

These time European manufactures have their latest models on display, from top of the line fully loaded models to even the basic ones. It’s impressive how technology can improve in a short period of time.

Computers and AI is taking control of the car market, also charging times and range are improving.

There was a specific area for bicycles and different electric powered transportation gadgets. It’s interesting how the world is shifting to an all electric era.

If you are interested in knowing more about the expo I would recommend visit their website and attending the next event, it’s a fun day for the whole family.